target
group
Demographic data
LOKALLI has determined the customers with whom our partners can communicate directly based on certain criteria. We also provide customized information for specific locations. Instead of just selling advertising space, LOKALLI offers advice to our partners on how to use the new displays in the most effective way.
Age
24-35 (average age: 29)
In general, young couples
or groups of friends over 24.
Gender
52% male/ 48% female.
Qualifications
Highly educated people.
Generally speaking, they have college/university degrees (88%) or have postsecondary vocational education.
Nationality
It varies by location; it is defined in each partnership.
Income status
As a result of their qualifications, they work in middle and senior management positions; their income is above average.
Main reasons for travelling
Sightseeing, discovering local culture and gastronomy, and relaxation.
Demographic data
LOKALLI has determined the customers with whom our partners can communicate directly based on certain criteria. We also provide customized information for specific locations. Instead of just selling advertising space, LOKALLI offers advice to our partners on how to use the new displays in the most effective way.
Age
24-35 (average age: 29)
In general, young couples
or groups of friends over 24.
Gender
52% male/ 48% female.
Qualifications
Highly educated people.
Generally speaking, they have college/university degrees (88%) or have postsecondary vocational education.
Income status
As a result of their qualifications, they work in middle and senior management positions; their income is above average.
Nationality
It varies by location; it is defined in each partnership.
Main reasons for travelling
Sightseeing, discovering local culture and gastronomy, and relaxation.
Demographic data
LOKALLI has determined the customers with whom our partners can communicate directly based on certain criteria. We also provide customized information for specific locations. Instead of just selling advertising space, LOKALLI offers advice to our partners on how to use the new displays in the most effective way.
Age
24-35 (average age: 29)
In general, young couples
or groups of friends over 24.
Gender
52% male/ 48% female.
Qualifications
Highly educated people.
Generally speaking, they have college/university degrees (88%) or have postsecondary vocational education.
Income status
As a result of their qualifications, they work in middle and senior management positions; their income is above average.
Main reasons for travelling
Sightseeing, discovering local culture and gastronomy, and relaxation.
Nationality
It varies by location; it is defined in each partnership.
Willingness to consume
Two generations, currently aged 23-34 and 11-22, have different decision-making methods due to social media and globalization. They prioritize living their best lives, valuing premium lifestyles and spending more money on experiences, particularly travel. This makes them a valuable demographic to target through media, despite being harder to reach than previous generations.
media consumption
In the last ten years, how people consume media has changed a lot. The financial crisis in 2008 and the pandemic in 2020 played a big part in reshaping the way consumers group themselves. Traditional media channels are no longer effective because the messages they send are not tailored to specific groups. Companies have had to become more cost-efficient and eliminate unnecessary spending on media. This happened because the crisis created new social groups with different demands, replacing mid-range products and services that had been successful for decades. To serve these new groups, new media solutions are necessary. LOKALLI was created to help partners keep up with these changing habits.
media consumption
In the last ten years, how people consume media has changed a lot. The financial crisis in 2008 and the pandemic in 2020 played a big part in reshaping the way consumers group themselves. Traditional media channels are no longer effective because the messages they send are not tailored to specific groups. Companies have had to become more cost-efficient and eliminate unnecessary spending on media. This happened because the crisis created new social groups with different demands, replacing mid-range products and services that had been successful for decades. To serve these new groups, new media solutions are necessary. LOKALLI was created to help partners keep up with these changing habits.
Willingness to consume
Two generations, currently aged 23-34 and 11-22, have different decision-making methods due to social media and globalization. They prioritize living their best lives, valuing premium lifestyles and spending more money on experiences, particularly travel. This makes them a valuable demographic to target through media, despite being harder to reach than previous generations.
media consumption
In the last ten years, how people consume media has changed a lot. The financial crisis in 2008 and the pandemic in 2020 played a big part in reshaping the way consumers group themselves. Traditional media channels are no longer effective because the messages they send are not tailored to specific groups. Companies have had to become more cost-efficient and eliminate unnecessary spending on media. This happened because the crisis created new social groups with different demands, replacing mid-range products and services that had been successful for decades. To serve these new groups, new media solutions are necessary. LOKALLI was created to help partners keep up with these changing habits.
Willingness to consume
Two generations, currently aged 23-34 and 11-22, have different decision-making methods due to social media and globalization. They prioritize living their best lives, valuing premium lifestyles and spending more money on experiences, particularly travel. This makes them a valuable demographic to target through media, despite being harder to reach than previous generations.